Light touches every view. It takes us by the hand. It leads us into a world of bright colours and silky fabrics. Our hands feel the soft material. Our eyes are drawn to the displays. Inspiration tingles inside us. And we are fascinated.

Step into a Reserved Stores shop and you immerse yourself in a world of fashion where accentuated light actively entices you to browse. This is light that guides, presents and inspires. This is light that simultaneously underlines the unmistakably modern design of the Reserved Stores brand. This is light from the Austrian lighting manufacturer Zumtobel, together with a team of in-house architects and lighting planners from LPP (the leading Polish fashion retailer which manages five fashion brands, among them the flagship brand Reserved). The stores skilfully surround the consumer with pleasant illumination that is perfectly aligned with the integrated store concept of the Polish fashion chain Reserved – a concept that Zumtobel is supporting since 2017 in Reserved Stores throughout Europe. The most recent example can be seen in Frankfurt, where a new shop opened its doors at the end of September.

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